Want the job? Then get in front of the camera
If a picture is worth a thousand words, a video must be worth a novel.
That's the theory behind video use in recruiting, both by applicants and employers. Applicants use it to showcase themselves, and employers use it to demonstrate why their company is a good place to work.
Since video is the fastest growing way of consuming content on the Internet today, Monster Canada ’s senior communications manager Robert Waghorn says companies are leveraging it to explain what they are all about. For example, he says, UPS has videos in which its employees talk about their jobs, and why they love working for UPS.
“You can’t get that from print,” he says.
Putting together effective video profiles may be outside the expertise of many businesses, so companies such as Vcruit have come into being to fill that niche, specializing in the creation and posting of professional-looking and sounding video postings. And for those with more modest budgets, Climber.com claims its video postings eliminate production and studio fees.
However, Debbie McGrath, president of Aurora, ON-based HR.com says that she doesn’t see many Canadian employers using video job marketing. It’s more common in hot job markets in the U.S. such as Silicon Valley, where the right candidates are scarce. And it’s not just used to fill technical jobs; she says that retail and hourly positions are being promoted through video as much as the tech jobs such as those for social media experts.
But video isn’t the only pictorial way to showcase your company. Career sites such as CareerBuilder.com allow employers to build microsites (sometimes with photos) that provide a snapshot of their organization and why it may appeal to an applicant.
These sites are as diverse as the companies they represent, but they do have some common factors: a bit about the company and its history and philosophy, and links to its job postings. At the same time, they have to reflect the personality of the company. For example, Saint John, NB-based IT consultancy Mariner Partners has a clean, modern look featuring graphical representation of its fields of expertise, while Staples opted for a more retro view of “Staplesville” , with a couple of origami cranes tucked in for good measure, and High Liner Foods talks at length about its corporate culture as well as about pay and benefits.
On Workopolis , employers can also offer applicants the option to subscribe to email notifications of their job postings, so if a company appeals to the applicant but currently open positions don’t, the employer won’t fall off that potential employee’s radar.
Ups Canada Jobs - News
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Since 2006, meanwhile, job creation by start-up businesses has dropped by 34 percent. There are a variety of reasons for that. First, money for start-ups dried up during the banking crisis of 2007, and small firms have found it especially difficult to
Monster Canada's senior communications manager Robert Waghorn says companies are leveraging it to explain what they are all about. For example, he says, UPS has videos in which its employees talk about their jobs, and why they love working for UPS.
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